ترويج متجر مرجعي سوبر دايموند ، التسويق الرقمي عن طريق الذهاب إلى طابق واحد
الوقت:
2024-02-22
SKG Furniture focuses on finished products and customized products, and integrates R & D, design and sales, and is exported overseas to provide large home furnishing services to consumers around the world. The modern furniture brand has a modern professional furniture R & D center, manufacturing center and marketing center, and introduces the world's top automated production equipment and manufacturing technology. Skao furniture also gathered an excellent talent team and professional team. Brand stores in major cities at home and abroad, marketing service network covering the world.
This month, Skao Furniture joined hands with Kujiale to improve the store's marketing design ability, build Foshan Nanhai (Jinshazhou Red Star Meikailong) diamond benchmark store, and create a new benchmark for stores through store marketing. It is reported that a number of offline special training activities will continue to be launched to gradually extend the marketing design capability to all terminals across the country. Looking forward to the combination of Skao Furniture and Kujiale in various stores across the country to shine brilliantly!
Exclusive exhibition hall for stores, terminal stores get sharp weapon for customers
The terminal store exhibition hall is an online display platform for high-quality digital assets of enterprises. Sko Furniture, together with Kujiale, has made exclusive exhibition halls for stores and shared high-quality content for marketing customers, accurately sniping customer needs and helping to improve the order rate.
[Store Exhibition Hall Scheme Set Cover and Display Page]]
"In the past, we basically used customers to enter the store and guide the introduction of products for marketing. The form of marketing promotion was single and passive. Now, we can get customers through the exclusive exhibition hall of the store and the combination of online and offline. On the one hand, the shopping guide can share the plan to WeChat group through small programs. You can also save the plan posters and share them with friends to attract potential customers. On the other hand, stores can paste the two-dimensional code of the exhibition hall, the poster of blasting activities and the two-dimensional code of the model room scheme of the residential area in offline scenes such as stores and residential areas to drain the water. The exhibition hall not only connects customers, designers and shopping guides, but also connects the headquarters and stores. As the manager of the terminal store, I am full of expectations for the way the exhibition hall combines online and offline customers!" Fang Qiaohui, manager of Jinshazhou store, said.
[Backstage Data of High Furniture Exhibition Hall]]
"In the past, we mainly through word-of-mouth communication or offline face-to-face one-to-one product introduction for customers, so as to guide customer transactions. Now, we can check the potential customer clues through the exhibition hall and make a phone call to convert the invitation. Through this training, I also learned how to operate the exhibition hall. After the customer enters the store and asks about the house type and style preference, the plan to meet the specific needs of the customer can be formed by moving his fingers. Simple and fast operation can make customers'" what you see is what you get "and greatly improve the customer experience and the transaction rate of negotiation orders, which is very helpful for the transformation of store customers." Jinshazhou store guide said so.
One-click generation of high-quality short video, help content marketing value-added efficiency
Kujiale Diamond VIP continuously empowers terminal stores through the underlying technology, using the function of rendering video to generate high-quality short videos with one click, helping stores to continue short video content marketing.
"The headquarters also has a dedicated official account number such as Little Red Riding Book and Douyin, but it is difficult to drain to the various end stores, in addition to the need for a dedicated person to operate. In the past, we uploaded to the platform account through offline showrooms, shooting products and making videos, which was costly in terms of time and production, and it was difficult to maintain operational durability." Design director Zhang Guihua said.
[High Furniture Shake Official Account]]
This year, Skao Furniture took the lead in building a diamond VIP benchmark store in Jinshazhou store and joined hands with Kujiale to promote short video marketing. Terminal stores can associate official tremolo and small red book accounts, and use AI to intelligently generate high-quality solutions in massive video templates. A variety of story types and different scene requirements can all meet the diverse needs of customers in the new era.
"Kujiale Diamond VIP's video rendering function can not only generate creative short videos with music, transition, subtitles, reading and other functions at one click, but also have high video quality. It can better grasp high-quality consumer groups with extremely fast, extremely clear and extremely high-quality design experience, so that short video marketing can reduce costs and increase efficiency, and can be used sustainably." Design director Zhang Guihua said.
[Excellent Scheme for Rendering Function Production and Short Video Technical Support: Kujiale Diamond VIP]]
The United States promotes the efficiency of proposals to soar, improving the team's ability to convert high orders.
In addition to the ability of video design scheme, the ability of whole case space design proposal is a unique new competitive advantage of designers and a new sharp weapon to obtain high unit price. Designers of terminal stores need to improve their ability to design proposals, not only to understand design, but also to understand marketing.
The Kujialemei room function can quickly generate panoramic effects and proposals for the whole room, enabling the designer team to quickly transform into a full-case designer, helping designers to improve the comprehensive ability and competitiveness of marketing design in the new era, and improve the transaction conversion rate in a more convenient and professional way.
[U.S. Function Introduction Technical Support: Kujiale Diamond VIP]]
Designer Ye Wei shared, "Today's presentation of dynamic models through short videos is more visual and authentic than the previous simple pictorial presentation. Today's course was rich in not only learning about design aspects such as color matching, short video production and explanation of the program process, but also more clearly and clearly about the overall thinking of marketing design, which benefited a lot."
Designer Jiang Yuxin said: "The biggest gain is to understand the' billing process '. Combined with the United States to understand the customer's needs, cool points and pain points, to answer customer doubts, to create a whole house design scheme, in the process of visualization more easily impress consumers. The work efficiency of designers has been improved, and the overall product value and customer unit price have also been improved. Thank you very much for the training teachers of Kujiale. I hope that I can have more opportunities to participate in professional training courses in the future, so as to continuously improve my marketing design ability."
[Skao Furniture Jinshazhou Store Training Site Live Shooting]]
The United States can not only use AI to deepen the proposal, but also make the 3D renderings scheme deepen the proposal in seconds. The proposal time is changed from 3 hours to 10 minutes, the efficiency is increased by nearly 20 times, the lower threshold mapping is created, the faster mapping is made, and the higher efficiency is discussed. In addition, the United States also supports enterprises to configure personalized brand templates, through the unified marketing content template, to achieve the standardization of brand content and visual use in stores, establish and control the unified image of the enterprise brand, to help enhance brand value.
Explore the store business model, drive the new growth of store marketing
The application of digital tools is the embodiment of the core service value of the current terminal. As a new tool under the new technology, Kujiale plays a great role in attracting customers, marketing new media and improving business processes for the terminal stores.
"In the past, we mainly used customers to enter the store and guide shopping to introduce products. Now we can not only obtain customers through online and offline synchronous drainage of the store's exclusive exhibition hall, but also use the US to create exclusive space proposals and one-touch rendering of short video marketing, with customer experience as the core to improve customer satisfaction. After continuous and in-depth cooperation with Kujiale, I clearly feel the importance of building a benchmark, and it is necessary to improve the team's comprehensive marketing capabilities from point to point."
[List of Certificates of Zhang Guihua, Director of Design of High Furniture]]
"For designers, making good use of the rendering video of Kujiale Diamond VIP and the US proposal function has improved the thinking ability of space design. For shopping guides, making good use of the exhibition hall to drain customers online and display light design schemes offline has improved the space marketing ability. For headquarters and stores, making good use of the enterprise material library, scheme library and intelligent library can realize the continuous precipitation of terminal content and enhance the enterprise value, cooperate with Kujiale to kill more than one stone." Design director Zhang Guihua said.
In the future, it is expected that Sko and Kujiale will continue to promote efficiency changes and service upgrades to meet evolving consumer demand and drive new marketing growth.
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